How Microsoft Windows Reached 1 Million TikTok Followers in Nine … – Adweek

How Microsoft Windows Reached 1 Million TikTok Followers in Nine … – Adweek

How Microsoft Windows Reached 1 Million TikTok Followers in Nine … – Adweek 600 315 charlie

September 2, 2022

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Like many brands on TikTok, Microsoft Windows was seeking attention, but from the one person who wouldn’t listen.

The object of Window’s affection was TikTok comedian Emily Zugay, known for making fun of brand logos and offering her own goofy redesigns.

After Windows commented relentlessly on her videos, the creator finally gave the Windows’ four-paned blue window-shaped logo the Zugay treatment, replacing the blue squares with a photo of her face.

Microsoft, in turn, put Zugay’s version of its logo on one of its stores in New York and—of course—made a TikTok about it.

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Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
Like many brands on TikTok, Microsoft Windows was seeking attention, but from the one person who wouldn’t listen.
The object of Window’s affection was TikTok comedian Emily Zugay, known for making fun of brand logos and offering her own goofy redesigns.
After Windows commented relentlessly on her videos, the creator finally gave the Windows’ four-paned blue window-shaped logo the Zugay treatment, replacing the blue squares with a photo of her face.
Microsoft, in turn, put Zugay’s version of its logo on one of its stores in New York and—of course—made a TikTok about it.
To Read the Full Story Become an Adweek+ Subscriber
View Subscription Options
Already a member? Sign in
Catherine is Adweek’s platforms reporter.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.

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