| Microsoft News Center
REDMOND, Wash. — June 16, 2022 — On Thursday, Microsoft Corp. announced Microsoft Viva Sales, a new seller experience application. Viva Sales enriches any CRM system with customer engagement data from Microsoft 365 and Microsoft Teams, and leverages AI to provide personalized recommendations and insights for sellers to be more connected with their customers. This helps sellers more seamlessly personalize their customer engagements toward faster deal closure.
Employees are demanding more from their employers in today’s hybrid world — from the tools they use, to the hours and locations they work. This is especially true for salespeople. Viva Sales enables sellers to capture insights from across Microsoft 365 and Teams, eliminate manual data entry, and receive AI-driven recommendations and reminders — all the while staying in the flow of work. Viva Sales streamlines the seller experience by surfacing the insights with the right context within tools salespeople already use, saving sellers time and providing the organization with a more complete view of the customer.
“The future of selling isn’t a new system. It’s bringing the information sellers need at the right time, with the right context, into the tools they know, so their work experience can be streamlined,” said Judson Althoff, Executive Vice President and Chief Commercial Officer at Microsoft. “Empowering sellers to spend more time with their customers has been our goal — and we’ve done that by reimagining the selling experience with Viva Sales.”
“Sellers rely on digital collaboration and productivity tools to connect with customers and close deals, but a lot of the insights they uncover with these tools don’t make it into the CRM,” said Paul Greenberg, founder and managing principal, The 56 Group. “Microsoft is taking on this challenge by offering a solution that complements the CRM. Viva Sales automates the busy work, captures critical information about the customer and helps sellers get the job done.”
Reimagining the seller experience
Viva Sales builds on Microsoft Viva, which was launched last year. Viva provides an integrated employee experience platform that brings together communications, knowledge, learning, goals and insights to empower every person and team to be their best from anywhere. Viva Sales delivers the first role-based Viva application designed specifically for sellers:
With Viva Sales, we are creating a new category of application addressing the selling experience. Microsoft is uniquely positioned to offer this type of application within the productivity and collaboration apps employees are already using.
To learn more, visit the Official Microsoft Blog.
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
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